Book Review: It’s Not a Cult by Joey Batey
When I first heard about Joey Batey’s debut novel It’s Not a Cult, I felt an immediate connection—cults and music are two of my absolute favorite topics! As a fan of indie bands and someone who often finds joy in musical obscurity, I was eager to dive into this quirky concoction of horror and humor. Batey, best known for his role in The Witcher and as the lead singer of the indie folk band The Amazing Devil, promises a unique narrative that melds his artistic passions, and I couldn’t wait to discover the depths of his storytelling.
At its core, It’s Not a Cult revolves around a fictional band known as The Band With No Name (TBWNN), who embody the essence of obscure music that resonates with marginalized artists and devoted fans. The story begins with TBWNN playing to a handful of disinterested patrons, and from there, Batey launches us into a whirlwind of chaos following a shocking act of violence that’s streamed live and captures the internet’s imagination. This bizarre turn of events raises fascinating questions about fame, obsession, and the power of narrative, inviting readers to consider how quickly infamy can rise in our social media-saturated world.
Batey’s writing style is engaging and lively, filled with vivid imagery that brings the often-bleak Northeast of England to life. His characters are a colorful bunch, prominently featuring Al, the drummer who films everything, and Melusine, the captivating lead vocalist. Callum, the band’s writer/guitarist, steals the spotlight with his hilariously naïve reactions to their sudden fame, often reminding readers of those moments when dreams veer sharply into absurdity. The pacing is expertly managed, oscillating between moments of quiet introspection and explosive societal commentary while keeping the reader invested.
The book vibrates with musical energy reminiscent of 1970s prog rock, tapping into a world where nonsensical lyrics fuel fanatical devotion. Batey cleverly draws parallels between music and myth, particularly through the creation of the Solkats, fictional northern gods that embody chaos and whimsy. It’s a delightful touch that feels familiar yet fresh—if you’ve ever unnecessarily dissected an album cover or waxed philosophical over song lyrics, this novel is bound to resonate deeply.
One of my favorite moments involves an American influencer who, disillusioned with beauty products, dives headfirst into the chaotic world of TBWNN fandom. It’s a delicious satire on modern celebrity culture that had me chuckling throughout. The book’s finale—a wild alternative festival staged by the solkat devotees—had me rolling with laughter, vividly capturing the spirit of rebellion and musical community.
It’s Not a Cult is undoubtedly an odd duck of a novel that might not suit everyone’s taste. However, if you have a soft spot for obscure music, indie bands, or the absurdities of modern fame, this book will likely strike the right chord. Batey’s transition from actor to author proves that creativity knows no bounds, inviting readers into a world where music and identity intertwine in unexpected ways.
This book is a love letter to anyone who has ever cherished a hidden gem of a band, preferring the intimate backroom gigs over stadium epics. If you find joy in discovering the lesser-known, the beautifully weird, or the deliciously absurd, It’s Not a Cult is a wild ride that shouldn’t be missed. So, gather your friends, reminisce about those small shows, and get ready to experience the chaos of TBWNN!






